"Awaken" - Young Living 2012 Convention Open and Brand Reveal

We have supported our client, Young Living Essential Oils, on their annual Convention over the last four years approximately. Our duties are always varied and fun - from putting together a Red Carpet Film Premiere to creating the "Happy Faces" video (which is a fun highlight reel of happening) that closes out the event. This year, for the 2012 Convention they asked us to help unveil their new Brand and kick off the whole Convention.

We immediately started brainstorming and pitching ideas and quickly settled on something we all felt good about. We would create a life-style video that emphasized the personal impact that Young Living could have on the lives of their distributors and customers, and this would lead up to a live practical Brand reveal. To set the mood we wrote a song that captured the Convention theme of Transformation and produced it. We then booked a live orchestra, a children's choir, and a live singer to perform it on the opening day of the event. Here is a web version of that video with the song. This was by far one of the most fun projects we have ever worked on for them, and that is saying a lot since they are a joy with which to work.

Song Written by Craig Nybo
Arranged by Mark Robinette
Engineered by Michael Greene (Rotosonic Sound)
Produced by Craig Nybo and Mark Robinette
Performed by Jessie Funk

Video Directed by Craig Nybo
Animation by Mike Terrell
Production Managed by Kenneth Hill
Produced by Ben Fuller